![]() According to Rosser Reeves, he did all of the writing on that account for about 20 years (even when he was chairman), going down to Louisville, Ky., something like once a week. Now, Rosser Reeves has been close to Brown & Williamson since the end of World War N, when it came to Bates and he wrote copy for such brands as Viceroy and Kool. He did say that one of the client's proprietary drugs would go into test market this week and another in a little bit. The fourth is the Haynes Furniture Company of Norfolk, Va., a retailer that spends $3.5 million a year, according to Rosser Reeves. For example, of his four clients two are pharmaceutical companies, whose names, at their insistence, he said, he may not breathe. ![]() Rosser Reeves, at 68 years of age, still likes to be mysterious. ![]() And, he said, he never had to invest any money in the company. He has been able to go from zero billings to what could be estimated at $17 million in capitalized fees in under three years. “I'm rich I'm old, and I wanted to back a lot of hot young men, to guide and counsel them,” he said in an interview, referring to the young people, women as well as men, who make up his 16‐member staff. ![]()
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